The A-Z of Logo Design & Corporate Identity in Today’s Competitive Marketplace
A brand isn’t a mere object, it is a living breathing entity. Every brand has to have a soul, every brand has to have a face. You logo is your brand at its face value. Your logo is what separates you from the hoards of companies that are sprouting up every other day.
And designing a logo, is not an easy task.
brand. It must be easy and yet interesting enough to be retained in one’s memory. Brand building is the elementary step in building a business and a logo is the foundation to it because brands are best boosted by this one thing. A well designed, functional and apt logo means that your company is already halfway up on the path of success which is why Logo Design is the most crucial part of building a business.
While designing a logo, a huge number of factors need to be kept in mind like the relevance and relatability of the design to your business and its vision. You must also keep in mind the target audience and more importantly, your competitors. Most importantly, the logo must be catchy, but simple and such that it can retain its uniqueness, even in the long run.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.
Once the challenge of creating the perfect logo has been accomplished, the next thing is building up a strong corporate identity. Now, we arrive to the question, what exactly is a corporate identity? It is a visual representation of a company’s services and product offerings. Through your corporate identity, you have to strategically capture and creatively create the desired approach to reflect your company’s vision and mission, thereby giving your company the best competitive edge.
The corporate identity package incorporates the company stationary like the letterhead, business cards and envelopes, the signages, uniforms or apparels, products containers and packaging design and the marketing collaterals including flyers, brochures, books, websites, posters and everything else. Once these are all perfectly in place, a brand is all set to leave its mark.
A strong corporate identity gives to your business the visibility, credibility and stability to take roots and bring about a revolution because the ‘look and feel’ of your company is what majorly affects consumer decision making. This corporate identity is usually assembled within a set of specified guidelines. These guidelines usually administer the ways in which the identity is applied via a variety of mediums including approved colour palettes, layouts and fonts, layouts, so on and so forth. These guidelines ensure the essence of coherence in the identity of the company.
A well suited logo and a well crafted corporate identity package is your first boldly successful step in this market of cut-throat competition, so plan it well and execute it even better!