Branding is not merely a name or a logo or a trending marketing campaign, it is an identity.
REBRANDING - A NEW FACE, AN ADDED VALUE
Branding is not merely a name or a logo or a trending marketing campaign, it is an identity. It is what you portray yourself to be, with your visions and missions in mind. It showcases visually visually, in the most genuine way - who you are and what you intend to do. Rebranding is redefining an identity, already established. It is the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s aware and equipped audiences. But, rebranding is no child’s play. It accommodates revamping a company’s ideas and goals, updating its message but yet following its culture.
A successful rebranding campaign needs more than just a different logo. Effective rebranding demands a vision to inspire the investors and the consumers to see the company with a refined point of view. When rebranding, the first and the foremost step must be understanding what the customers are thinking, what they feel and what they except. Figuring out the way to connect to the target market in a better, more effective way is what must shape a rebranding campaign. Once a specific direction is found, develop a resonating story. The new look, the never before feel and the unheard message should not just unveil itself but should be memorable and impactful.
The next step is to decide a framework based on who you were and who you want to be, from this point onwards. The key is to sticking to fixing only what is broken and not even touching what is not. Plan out goals, repurpose and position your product and services in a better way that benefits both you and the consumer. .
Once you know where the strike has to be applied, start be heating that part. Analyse the stats, explore possible ideas and outcomes and then document the current status along with the steps to implement the changes. Appealing to a newer demographic sector is very helpful in building a whole new slew of loyal customers and completely revolutionise the overall vibe and incredibly boost your business and sales. Reaching out and connecting to a larger consumer base will help your bottom line a great deal and keep your business looking fresh and exciting.
Once the rebranding process is complete, the successive is to initiate and apply changes and communicate the newly created identity, effectively. This has to be done by means of an official launch date, a live feed, a huge marketing gimmick via social, digital and print media - anything and everything to garner audience attention! Make sure you convey your new identity to the marketplace and ensure that your employees are prepared to follow all the new brand guidelines. This is the perfect opportunity for you to tell the story of why you wanted to change your brand and what you hope to achieve with the changes.
The last and final way to guarantee success in rebranding your business is to take action & make it happen. A successful brand is a living presence in a marketplace, encompassing a tangible, ongoing connect to the consumers and to the employees. Rebrand when required, to stay in the loop keep in mind that you have the time, workforce and the innovation and creativity to successfully pull it off.