A brand isn’t a mere object, it is a living breathing entity. Every brand has to have a soul, every brand has to have a face. You logo is your brand at its face value. Your logo is what separates you from the hoards of companies that are sprouting up every other day.
Branding is not merely a name or a logo or a trending marketing campaign, it is an identity. It is what you portray yourself to be, with your visions and missions in mind. It showcases visually visually, in the most genuine way - who you are and what you intend to do.
Rebranding and repositioning, though two entirely distinct but equally crucial aspects of brand structuring, are often misunderstood by the major portion of the population. Knowing the difference between the concepts of rebranding and repositioning and which one your firm needs is often the difference between the success and failure of your restructuring venture.
The most vital truth is that the digital age is here, and any business that fails to adapt to the new marketing space are at a grave risk of going extinct sooner rather than later. It is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology. Digital marketing campaigns have become more prevalent, because digital platforms are increasingly incorporated into marketing plans, and as people have become more adept at using digital devices instead of going to physical shops.